Email Assignment - Guide to eMetrics

29.7.2008 von admin.

Please find my calculation of the following visitor metrics below

1. Take Rates (Conversions): Newsletter
Item Description: Take Rate = (# Visits resulting in the activity desired) / (#Visits)
Item Calculation: (141)/(11,032) * 100
eMetricsResult: 1.3%

2. Repeat Visitor Share
Item Description: Repeat Visitor Share = (# of Repeat Visitors) / (# of Unique Visitors)
Item Calculation: (1,164)/(7,320) * 100
eMetricsResult: 15.9%

3. Heavy User Share
Item Description: Heavy User Share = (# of Visits with 11 or more pages) / (# of Visits)
Item Calculation: (204)/(11,032) * 100
eMetricsResult: 1.85%

4. Committed Visitor Share
Item Description: Committed Visitor Share = (# of >19 Minute Visits) / (# of Visits)
Item Calculation: (450)/(11,032) * 100
eMetricsResult: 4.07%

5. Committed Visitor Index
Item Description: Committed Visitor Index = (# of Page Views in Visits >19 Minutes) / (# of >19 Minute Visits)
Item Calculation: (4,466)/(450)
eMetricsResult: 9.92

6. Committed Visitor Volume
Item Description: Committed Visitor Volume = (# of Page Views in Visits >19 Minutes / (# of Page Views)
Item Calculation: (4,466)/(25,021) * 100
eMetricsResult: 17.84%

7. Visitor Engagement Index
Item Description: Visitor Engagement index = (# of Visits) / (# of Unique Visitors)
Item Calculation: (11,032)/(7,320)
eMetricsResult: 1.50

8. Reject Rate (sometimes called Bounce Rate): All Pages
Item Description: Reject Rate: All Pages = (# of One Page Visits to the site) / (# Of Visits)
Item Calculation: (7,159)/(11,032) * 100
eMetricsResult: 64.89%

9. Reject Rate (sometimes called Bounce Rate): Home Page Only
Item Description: Reject Rate: Home Page = (# of One Page Visits to Home Page) / (# of Visits Beginning with the Home Page)
Item Calculation: (1,587)/(7,261) * 100
eMetricsResult: 14.36%

10. Scanning Visitor Share
Item Description: Scanning Visitor Share = (# One Minute Visits) / (# Visits)
Item Calculation: (8,417)/(11,032) * 100
eMetricsResult: 76.29%

11. Scanning Visitor Index
Item Description: Scanning Visitor Index = (# Page Views in One Minute Visits) / (# One Minute Visits)
Item Calculation: (10,697)/(8,417) * 100
eMetricsResult: 1.27

12. Scanning Visitor Volume
Item Description: Scanning Visitor Volume = (# Page Views in One Minute Visits) / (# Page Views)
Item Calculation: (10,697)/(25,021) * 100
eMetricsResult: 42.75%

Best regards from Rotorua New Zealand
Andrea

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